The way companies build successful products has fundamentally changed. New technologies like smartphones, social network or cloud computing have enabled tech-giants like Apple, Google or Amazon to become the most valuable companies in about 20 years. Development method change over time, like:
* Waterfall (1970s) – and still more than 90% seem to use (successfully if the method is the right choice!)
* Agile (1990s) – which brings in at least an iteration when “doing” the product
* Design Thinking (2000s) – which is a more human centered approach
* Lean Innovation (Startup-2000s) – which encourages to learn/fail fast in order to pivot (or stop) early enough
In my opinion lean and design thinking simply belong together to make the most out of it:
* Focus on business models (not only on products)
* Engage customers continuosly
* Combine the methods of design thinking, lean, and agile (they do belong together!)

Read the full article of Stefan Link here.