Google’s Waymo risks repeating Silicon Valley’s most famous blunder

The parallels between Xerox’s business computer failure in the 1970’s to Google’s blundering Waymo project today.

Waymo has struggled to commercialise it’s technology and build a minimum viable product (MVP) that’s commercially viable from the start, like Xerox back in the day. Often the best way to get big is to start small. Keep reading full story on arstechnica here.

New iPhone Comments From Apple’s COO Discuss Expensive Pricing

Without innovation, reversing the declining iPhone sales trend will be incredibly difficult.

A lack of new growth engines is starting to affect Apple’s revenue streams and margins. Keep reading here.

How Kellogg’s Speed Team Is Launching Brands With Startup Principles

Rolling out a product in just a few channels allowed Kellog’s to test and learn, while eliminating the expectations of a grocery store launch.

Read here on how early feedback and customer reviews helped them to iterate much quicker and make decisions the same day, rather than weeks.

Kraft Heinz counts the cost of cutting costs

With $15bn wiped off it’s valuation this month, Kraft Heinz is paying the price of their failure to innovate.

The decision to stop investing in its brands came at a crucial time when consumer tastes and behaviours are fundamentally changing and competition is increasing. Keep reading here.

Principles of Experiment Flow

Three easy-to-apply principles to guide running experiments for a new business idea.

Making testing a repeatable process will help you beat competitors in the long run. Read full story here.

Choosing the “Right” Experiment for Uncertain and Complex Markets

Knowing which experimentation method to choose for your startup’s particular market and circumstances can make the difference between success and failure.

Keep reading the story on Stanford here.

What’s Really Disrupting Business? It’s Not Technology

In most cases, consumers are disrupting markets, not startups and certainly not technology.

Read here how changing consumer interests and habits is what’s really driving change across industries, and the winners are the ones who identify those changes and react the quickest.

Disney: Forced To Transform Its Business

Disney is currently in a transformation phase and is investing in order to respond to the changing market dynamics to stay relevant.

A shift in content consumption has forced Disney to go directly to consumers, and their investments need to generate a good balance between short and long-term profitability. Read more

Bigger teams aren’t always better in science and tech

An analysis of more than 65 million research papers found that smaller teams are much more likely to introduce disruptive new ideas than larger ones.

Small teams remember forgotten ideas, ask questions and create new directions, whereas large teams chase hotspots, forget less popular ideas and answer questions. Keep reading here

How Big Companies Can Outrun Disruption

Big companies should not replicate startup cultures and need to stop branding innovation as ‘really fun’.

The stark reality is that innovation is extremely hard, as it involves a ton of failure, disappointment and requires colleagues to be brutally honest with each other. Read full story here.