At Booking.com, Innovation Means Constant Failure

The importance of building a testing culture within your organization, where you can run a lot of experiments on a very, very large scale.

If your hit rate is only about 10%, but if you’re running 10,000 experiments, you’re still getting 1,000 right. This can have a huge impact on your business. Listen to 25 minutes podcast or take 10 minutes for the transcript – here.