Break the Rules: How Thinking Flexibly Leads to Innovation

Physicist Mlodinow on elastic thinking. The key insight for me was the paradox that humans love novelty but yet are averse to changes that imply costs and efforts.

Doesn’t it remind you of companies who want to innovate but don’t make radical changes for innovation to flourish because of the difficulty of changing themselves? Find the source here and enjoy reading / listening to podcast.

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