Why Lean is the new way to build successful products

The way companies build successful products has fundamentally changed. New technologies like smartphones, social network or cloud computing have enabled tech-giants like Apple, Google or Amazon to become the most valuable companies in about 20 years. Development method change over time, like:

* Waterfall (1970s) – and still more than 90% seem to use (successfully if the method is the right choice!)
* Agile (1990s) – which brings in at least an iteration when “doing” the product
* Design Thinking (2000s) – which is a more human centered approach
* Lean Innovation (Startup-2000s) – which encourages to learn/fail fast in order to pivot (or stop) early enough

In my opinion lean and design thinking simply belong together to make the most out of it:

* Focus on business models (not only on products)
* Engage customers continuosly
* Combine the methods of design thinking, lean, and agile (they do belong together!)

Read the full article of Stefan Link here.

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