Strategy of Innovation vs. Innovation Strategy

“Whether the companies are private or public, shareholders are demanding a vision for the future. How will these old, inflexible companies survive in industries facing disruption from scrappy, nimble, three person startups with zero budget that are miraculously gaining market share?

Blockbuster CEO Jim Keyes, speaking to the Motley Fool in 2008 said, “Neither RedBox nor Netflix are even on the radar screen in terms of competition.” Fortunately, most legacy companies have learned from Blockbuster and Kodak that to stay competitive, companies need to innovate or the revenue will plummet.

So what’s a CEO to do? “Our strategy is to innovate.”

In response to disruption, every day another company announces the launch of an accelerator or plans for “digital transformation” (whatever that is).

But what’s a strategy to innovate without an innovation strategy?”

The the full article here on grasshopper herder.

Leave a Reply

Your email address will not be published.