The Importance of Design Sprints

“Product development is rife with uncertainity and risk. Often times teams are misaligned and employees don’t see a clear path forward, creating a product that confuses and angers customers. Design Sprints help eliminate challenges and accelerate outcomes by prototyping, testing, and validating product concepts within five days.

Design Sprints work and explaining their value to senior leadership should be easy. That’s why we worked with C. Todd Lombardo, co-author of the book Design Sprint: A Practical Guide for Building Great Digital Products, to visualize why Design Sprints are so important and how to sprint within your own organization.”