President Of SYPartners Explains How Practicing Design Thinking Transforms Company Culture

President of SYPartners, Jessica Orkin, on finding the right balance between aspiration and empathy inside large companies.

Strive to be great all the time rather than perfect. Takes just two minutes for the complete story here.

How Amazon Became Agile

Amazon Web Services became not only a commercial success, but an internal one too.

It’s everyone’s job to know and have empathy and passion for the customer. Read full story here.

For Design, ‘Empathy Is Not the End, It’s the Means’

IDEO Chief Executive Tim Brown discusses the key role that design plays in the business world in 2019.

Compared to American leaders, Chinese CEO’s are are investing much more time and effort (24 days a year to be precise) to learn about design and creative leadership. Read the story and watch the video here.