The Testing Mindset – How to Find Product/Market fit

“Here’s the thing with innovation, you can’t just tell people to be innovative. A great idea doesn’t always come when you’re sitting at your desk between 9:00am and the end of your working day. Here at etventure we’ve tried various approaches to innovation in the last few years, and what we’ve learned is that success cannot be planned. You have to embrace uncertainty and understand that the majority of your decisions are based on assumptions. You have to invest skillfully to test these assumptions. The smarter your investment in testing, the better your chances of product success. Here’s what we’ve learned based on our experience of adopting a testing mindset and seeing your way through innovative product development.”

* Product/Market fit Cannot be Planned
* Reduce the Costs of Failure
* Prioritize Investments
* Is there Interest
* Reachability of target group
* Willingness to pay
* Technical Feasibility
* Scalability in order not to be forced re-build later on
* Focus on Outcome not Output

So please keep in mind that building an innovative product is so much more than just executing software specifics. By applying the testing mindset you’ll enhance your chances of success.

Read the full article here at “mind the product” from GREGOR ILG.

Why Lean is the new way to build successful products

The way companies build successful products has fundamentally changed. New technologies like smartphones, social network or cloud computing have enabled tech-giants like Apple, Google or Amazon to become the most valuable companies in about 20 years. Development method change over time, like:

* Waterfall (1970s) – and still more than 90% seem to use (successfully if the method is the right choice!)
* Agile (1990s) – which brings in at least an iteration when “doing” the product
* Design Thinking (2000s) – which is a more human centered approach
* Lean Innovation (Startup-2000s) – which encourages to learn/fail fast in order to pivot (or stop) early enough

In my opinion lean and design thinking simply belong together to make the most out of it:

* Focus on business models (not only on products)
* Engage customers continuosly
* Combine the methods of design thinking, lean, and agile (they do belong together!)

Read the full article of Stefan Link here.