Integrating Startups into the Parent Organization

Establishing the metrics that define success, creating “islands of freedom” with appropriate and scalable liability constraints, and convincing senior leadership to adopt this new approach each involve difficult negotiations that require professional and full-time attention.

The fundamental questions are: For any experiment that succeeds, how will it find a home in the organization? Will it be absorbed by an existing division or become an entirely new division? How is that decided? Whose decision is it? Keep on reading here!