Customer Interviews – Problem vs Solution

Recently I have been sitting with a team that has won a price at a Hackathon and are now getting their acts together in order to take next steps. We have been talking a lot about several topics on “what’s next?” and one topic is validation of assumptions and customer feedback in interviews (assuming the team has the right target audience 🙂 ). It is so important to act really unbiased when establishing the questions. It is important to get both: negative and positive feedback. It’s supporting learn and fail fast and also pivoting. It can lead to the outcome that there is no problem and no solution is required, yes, sure. The earlier you know the less money and time you throw out of the window. At Strategyzer I found now this article worth reading it.