To Really Innovate, Think Like a User

Understanding a user’s mindset is a critical piece in the innovation puzzle.

More than 160 cognitive biases can interfere with your ability to put yourself in customers’s shoes. Keep reading here.

What seven years at Airbnb taught me about building a company

“Build something the internet has never seen before” is a powerful goal to set yourself.

Speed, culture and organisational design are three facets of modern competitive advantage. Keep reading here.

Are Gains the Opposite of Pains?

Three simple hacks on how to sharpen your thinking on customers’ pains and gains.

It’s good practice to ask yourself what pains and gains could live on a continuum – and if so, then what type? Read the story here.

Zillow, Aggregation, and Integration

An analysis of Zillow’s decision to change its business model, going from being a marketplace connecting home-seekers with home-owners to becoming a real estate investor and subsequently becoming a competitor on its own platform.

Well, it is a rather complex read, but an interesting one. The post highlights the impact of radical business model changes on stock markets, the high risks and potential rewards. Zillow seems to be determined to change the status quo in the real estate space.

Read the fully story on stratechery here.